Lamborghini Digital Race Hackathon 2024

Automobili Lamborghini demonstrated once again its commitment to innovation with a unique Digital Race Hackathon event for its employees.

During an immersive three-day experience, Lamborghini employees “raced” against each other to find the most innovative and efficient solutions to digital challenges with the exclusive support of Data and AI experts and mentors.

Lamborghini’s Digital Race Hackathon promotes innovation through a collaborative approach. The heartfelt participation in this competition demonstrated the brand’s elastic, groundbreaking approach to innovation and the digital era.