Lamborghini partnered with power forces such as artists Krista Kim and Steve Aoki and global brand storytelling agency [INVNT GROUP] for a revolutionary project that will see the last Aventador Ultimae auctioned along with an exclusive 1:1 NFT.
Automobili Lamborghini is moving forward to electrify its entire line-up in 2023 and 2024, which means the Aventador LP 780-4 Ultimae is almost at the end of production. So [INVT GROUP] stepped in to help Lamborghini unite design, music, and cutting-edge technology to create the perfect celebration of the brand’s legacy. The collector who will come to own the 1:1 NFT Lamborghini collectible will also have access to VIP utilities, including exclusive virtual previews of future limited-edition Lamborghini models, a private tour of the Museo Lamborghini, and a virtual meet and greet with artists Steve Aoki and Krista Kim.
“Lamborghini and the NFT community fit together very well, as we share many values,” says Stephan Winkelmann, Lamborghini Chairman and CEO. “We are both young-spirited innovators looking for unexpected projects and technological solutions.”
The exclusive NFT and Lamborghini Aventador LP 780-4 Ultimae Coupé will be auctioned online by RM Sotheby’s on April 19th at 6:00 pm CET / 12:00 pm EST.