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Lamborghini recently concluded the first installment of a new, exclusive experience event format. Esperienza Avventura offers intense on-the-road travel to all Urus owners looking to test their vehicles on exciting terrains.
The first Esperienza Avventura took place in Iceland, where fifty lucky Lamborghini customers drove their Urus through varied landscapes and all kinds of weather conditions during daily 300-kilometer stretches.
From the lava rock of Geldingadalir Valley to the waterfall of Kvernufoss, from the Katla glacier to the glacial lagoon of Jökulsárlón—the eleven Urus that took part in the journey showed their best features against the backdrop of a wild and beautiful land.