Lamborghini adopts what3words in all Huracán models

What3words is arriving on Lamborghini Huracán and voice navigation has never been so easy. Thanks to the new partnership with the Alexa-enabled innovative global addressing technology, starting in mid-2022 Lamborghini drivers will be able to navigate to exclusive locations with greater accuracy, also offline, using this highly advanced mapping system that covers every portion of the world.

By dividing the globe into 57 trillion 10-foot squares and giving each one a unique 3-word combination – an actual address – what3words is changing our navigation methods. Thus, Lamborghini has become the first automotive brand to incorporate total Amazon Alexa control and integration with what3words, so that users can navigate to a precise address with a simple voice command.

Chris Sheldrick, CEO and co-founder of what3words, said, “Traditional addresses are unsuited for voice input and quite often the best places don’t even have an address. Together, what3words and Alexa offer the perfect navigation solution, and with it a high-level experience. Lamborghini drivers now can explore off the beaten path or find a VIP admission to an exclusive venue with just 3 words.”

The what3words app is free and available for iOS and Android, and the online map lets people find, share and navigate to what3words addresses in over 50 languages up until today.