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Automobili Lamborghini returns to another edition of the much-anticipated Motor Valley Fest. Every year, the open-air festival of Emilia-Romagna’s Motor Valley celebrates the legendary motor brands from the region with dedicated talks, exhibitions, and activities. The event is always met with great enthusiasm by fans.
This year, prominent Lamborghini figures such as Chairman and CEO Stephan Winkelmann, CFO and Managing Director Paolo Poma, and Chief Human Capital Officer Umberto Tossini are scheduled to take part in round-table discussions on important themes such as innovation, communication, technology, and the challenges that the current social context brings for motor brands.
Lamborghini’s presence throughout the event is, of course, also brought by the true stars of the show—the cars. A Huracán STO, a Urus, and an Aventador Ultimae are on display in different locations, and the presence of Lamborghini’s Terzo Millennio hypercar in the Electric City area is a real treat for fans.