1 • Introduction

Welcome to our website. When you view our website or use its services (hereinafter the "Site" and the "Services"), we collect information and personal data relating to you. For this reason, pursuant to Regulation (EU) 2016/679 (the General Data Protection Regulation, GDPR) and the national applicable legislation (together, "Data Protection Legislation"), we have created this document (hereinafter "Privacy Policy") in order to describe the personal data we collect, the purposes and method of processing of these data, and the safety methods we adopt to protect them.


2 Sources of the Data and Purposes of Processing

2.1 Navigation Data

The I.T. systems responsible for the correct operation of the Site acquire some of your personal data during the course of their operation; the transmission of this is implicit in the use of the Internet communication protocols. This information is not collected for the purpose of identifying you, however it could be used to this end if, for example, it were combined with information held by third parties. This category of data includes the IP address and domain name of your computer, addresses in URI (Uniform Resource Identifier) notation of the requested resources, the time of the request, the method used to issue the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server, and other parameters concerning your operating system. We use these data only to obtain anonymous statistical information on use of the Site and to check it is operating correctly. We delete data collected in this manner immediately after processing. These data could be used to determine responsibility in the event of computer crimes carried out against the Services.


2.2 Registration Information and other Information Provided by the User

Using our Site does not require the creation of a personal account. However, the use of certain Services (e.g. newsletter, contact us) will require the transmission of personal data, for which dedicated information notices are supplied. Please read the dedicated information notices published on the corresponding pages so as to be aware of the purposes of such data gathering, whether providing the information is obligatory, and to which parties it may be transmitted or communicated.

If you should collect, process and communicate to us information relating to third parties, you must do so pursuant to the provisions of applicable Data Protection Legislation, therefore providing said third parties with prior information on the processing, and where required obtain free and express consent before performing such operations.


2.3 Purposes of the Processing

Providing the information specified above is necessary to allow you to use our Services, and to allow us to respond to your requests for information or requests for free activation of certain Services. Your refusal would prevent you from using our services and prevent us from responding to your requests.


2.4 Lawful Basis for Processing

We will process your personal data only where one of the lawful bases outlined in the current legislation is present, more specifically legitimate interest on the part of Lamborghini, with particular reference to the ordinary management and maintenance of the site.


3 Data Processing and Storage Methods

We will process your data both on hardcopy and through the use of electronic tools, but always in compliance with the security requirements specified by applicable legislation, with particular but not exclusive reference to Annex B of Italian Legislative Decree 196/2003 (minimum security measures set forth in the Italian Data Protection Act Technical Specifications). Our security measures include contractual tools from any contractor (e.g. supplier of services) or agent in order to guarantee the security and confidentiality of your personal data pursuant to the provisions of the Data Protection Legislation.

Your personal data will be retained for the time strictly necessary to achieve the ends for which they were gathered and to comply with applicable legal and regulatory requirements. The data will be permanently deleted or anonymised when the purposes indicated above have been achieved, except in cases where Lamborghini is required to archive them for a further period in order to comply with legal or regulatory requirements.


With particular reference to legal protection of our rights, we inform you that we have adopted a retention period of ten years for personal data, which runs from the date on which the account was closed, based on the ten-year limitation period laid out in article 2946 of the Italian Civil Code.


4 • Scope of Communication

4.1 Internal and External Communication of Personal Data

Your personal data will be processed internally only by parties nominated in advance as data supervisors or processors. Specifically, your data may be transmitted to the following categories of external parties: (professional and technical) providers of services and legitimate recipients in accordance with the legislation. The recipients of the data shall act as data controllers, supervisors or processors in accordance with the applicable legislation. Whenever our company, or a part of it, should be involved in a reorganization, acquisition or sale, we will send your data to third parties involved in the procedure. Any third party recipient of your personal data may only use them within the limits laid out in this Privacy Policy.


4.2 Transfer of Data Abroad

We may send your personal data out of Italy to established third-party recipients within the European Union. This transfer is not subject to limitations inasmuch as any EU country guarantees an appropriate level of data protection. For the purposes described above we may also, however, send your data to third (non-EU) countries which do not guarantee the same level of data protection. Nevertheless, such transfers to third countries shall always be performed in accordance with the provisions of the Data Protection Legislation, in other words subject to obtaining your consent, where necessary, or through the adoption of any other measure necessary to guarantee the security of the data being transferred. These measures include possible contractual agreements based on the so-called standard contractual clauses, as drafted by the European Commission.


5 • Rights of the Data Subject

You may exercise the rights provided to you by the Data Protection Legislation at any time; you may thus, for example, access your data, check their content, origin and accuracy, request updates, additions, modifications or deletions to the data, oppose the processing or request that this be limited, or make portability requests. To exercise these rights, please contact us using the details in section 6.


6 • Data Controller and Data Protection Officer

The Site and the Services are managed by Automobili Lamborghini S.p.A., Via Modena 12, Sant’Agata Bolognese, Italy, email:, which acts as Data Controller.

If you wish, you can also contact our Data Protection Officer (DPO) by writing to:

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Lamborghini survey


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Privacy Policy

Please be informed that Automobili Lamborghini S.p.A. in its quality of data controller (“Lamborghini”) will process your personal data in for the purposes specified below in accordance and in compliance with the EU Regulation 679/2016 (General Data Protection Regulation, the “Regulation”).

Purposes and legal bases of processing.

Lamborghini collects and processes the personal data you provide for the following purposes:

a)As far as the questionnaire is concerned, data such as IP address, gender, country of origin and age are treated for Analysis and Research purposes

b) With reference to the email address only, for Marketing purposes related to the completion of market research and recognition of customer satisfaction, as well as the dispatch of promotional material regarding products, services, initiatives and events Offered by Lamborghini.

For the purposes of which to the point a) to confer the data is necessary and functional to the regular completion of survey. In the absence you cannot participate in the survey

The provision of the data specified in letter b) is required in order to be contacted by Lamborghini for marketing purposes: otherwise, the completion of the service survey will not be affected, but it will not be possible to be involved in market research and/or satisfaction detection, as well as to receive promotional communications concerning products, services, initiatives and projects offered

by Lamborghini.

Methods of processing and storage of personal data

Lamborghini processes your personal data either with or without electronic tools, and in any case in compliance with security requirements requested by applicable laws.

All the answers provided are processed equally in aggregated and anonymous forms.

The address mail eventually provided by the consumer at the end of the survey for the purpose specified in letter b) won’t be connected in any way to the given answers.

Your personal data are kept for the time strictly necessary to the pursuit of the purposes for which they are collected and for the fulfilment of applicable law and regulation obligations. The data will be deleted or anonymized in order to reach the above mentioned purposes, unless Lamborghini is obliged to retain the data for a further period in order to fulfil the obligations of law or regulation.

Disclosure of your personal data to third parties

Your personal data will not be communicated to third parties or disseminated.

Controller and data protection officer

Automobili Lamborghini S.p.A., with registered office in via Modena 12, 40019 Sant’Agata Bolognese (BO), Italy is the Data controller. The Data protection officer is domicilied in the Data controller’s offices and can be contacted at the following email address:

Your rights

You can contact Lamborghini at the following phone number +39.051.9597282 or via email at privacy@lamborghini.con, in order to obtain an updated list of our Processors and the persons and entities to which data is disclosed, as well as to exercise your rights under articles 15-22 of the Regulation at any time, e.g. obtain confirmation as to whether or not personal data concerning him or her exists, check its content, source, request data portability, restrict the processing, object to the processing on legitimate grounds, such as object to marketing activities. You have the right to revoke your consent at any time, as well as to lodge a complaint with the supervisory authority (Garante per la Protezione dei Dati Personali).

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