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If you are a California resident click here to learn more about your data rights under CCPA and how you can exercise those rights by submitting certain requests to us.
If you want to submit any kind of request regarding your data rights please click here and fulfil the dedicated form with all details.
For all privacy requests, we will need to obtain personal information from you to ensure that we know who is making the request. If we are unable to find you in our records, or match the data you provide with what we have in our records, we will notify you.
GENERAL PRIVACY NOTICE USA
1. APPLICABILITY OF THIS PRIVACY NOTICE
Automobili Lamborghini S.p.A. (“Lamborghini SpA”) and Automobili Lamborghini America, LLC (“ALA” and, together with Lamborghini SpA “Lamborghini,” “us,” “we,” and “our,” as the context may require) are committed to protecting the privacy of your personal information.
This General Privacy Notice (this “Privacy Notice”) is being provided so that we can provide you with information about our information collection and use practices. This Privacy Notice covers all information collected and used by Lamborghini, as follows:
This Privacy Notice also covers certain information collected and used by our authorized dealers, as follows:
A Note About Our Dealers:
As noted above, this Privacy Notice applies to some of the information that you provide to us through our dealers. For example, you may submit information through a dealer web page, or when visiting a dealership and creating a customer account. The information you provide is then shared to our customer relationship management system, known as LamborghiniKEY. At the time you provide this information, we provide you with a link to this Privacy Notice, and give you the opportunity to consent to the use of your information for marketing purposes when required by law.
However, please note that his Privacy Notice only applies to information that is collected by dealers in the circumstances described above that is shared to LamborghiniKEY. Our dealers may collect, use, and share your personal information in other ways, and we do not and cannot control their collection, use, and sharing of information. For more information about our dealers’ privacy practices, you should review any additional privacy notice posted on the applicable dealer’s site, or ask that dealer for more information.
A Note About Connected Services and Mobile Applications:
In addition, we offer a mobile application that works with the Connected Services called the Unica App. We may from time to time offer other mobile applications that provide our customers and others with additional functionality and features, such as our Track & Play App. These and any other such mobile applications will be subject to additional privacy notices included with the application.
2. THE CATEGORIES OF INFORMATION WE COLLECT
As part of doing business, Lamborghini and its dealers collect and process personal information. Personal information refers to information that we can use to personally identify a specific individual. Different states and countries define personal information (and similar terms, such as personal data, personally identifiable information, and PII) to include different things, but it generally includes information like your name, mailing address, e-mail address, and phone number. It may also include your computer or mobile device IP address, if that IP address can be linked to a particular person, or geo-location information, if that information can be used to pinpoint a specific person.
Below, we identify the categories of personal information we collect, including examples of the type of information we collect within those categories. We present the information below based on the categories of information collected, but similar specific pieces of information may apply to multiple categories. We also provide information about our legal basis for processing the information.
B. Personal Information Categories Listed in the California Consumer Records Statute
C. Protected Classification Characteristics
D. Commercial Information
E. Internet or Other Similar Network Activity
F. Geolocation Data
G. Audio, Electronic, Visual, Thermal, Olfactory or Similar Information
H. Professional or Employment-Related Information
I. Inferences Drawn From Other Personal Information
3. THE SOURCES OF PERSONAL INFORMATION WE COLLECT
We collect personal information in a number of ways, as follows:
We may combine information that we receive from the sources identified above and use it for business and commercial purposes as described in this Privacy Notice.
4. HOW WE USE PERSONAL INFORMATION
We use the personal information we collect for the following business and commercial purposes:
In addition to the business or commercial purpose of collection of personal information described above, we may use any of the personal information we collect for the following purposes:
As noted above, we and our dealers may use your personal information to engage in direct marketing efforts (such as sending promotional materials, either electronically or through the mail). Before we do so, where required by law, we – or, as applicable, our dealers – will seek your express opt-in consent to do so at the time we collect your information. If you have opted in to receiving our marketing materials, you will have the opportunity to revoke your consent at any time by contacting us. Please note, that if you do not opt in, or if you revoke a prior consent, we will undertake to honor your request, and will designate the restriction in our customer database. However, please note that we are only responsible for marketing materials directly sent by us – Lamborghini – and not for marketing materials relating to the Lamborghini brand that may be sent by our dealers or by third parties. If you do not want to receive marketing materials from those parties, you will need to contact the dealer or third party directly.
We will not use the personal information we have collected for any materially different, unrelated, or incompatible purposes not disclosed in this Privacy Notice without providing you notice and, if required by law, the opportunity to consent to such use.
5. HOW WE SHARE PERSONAL INFORMATION
We may share personal information as follows:
When we disclose personal information to third parties in the circumstances noted above, we enter into agreements with those third parties that describe the purposes for which the personal information may be used and that require the third party to keep that personal information confidential.
We will also share information as necessary to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations. And, if we engage in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets in which personal information held by us about our website users is among the assets transferred, we will share information with the acquiring/successor company.
6. COOKIES AND OTHER TRACKING TECHNOLOGIES
Currently, certain browsers, including Firefox, Google Chrome, Safari and Internet Explorer, offer a “do not track” (DNT) option. This option, using a technology known as a DNT header, sends a signal to websites visited by the user about the user’s DNT preference, if any, set on the browser. If you activate DNT, we cannot currently commit to responding to your browsers’ DNT signals, because no common industry standard for DNT has been adopted by industry groups, technology companies, or regulators.
7. CHANGES TO THIS PRIVACY STATEMENT
8. CONTACT US
If you have any questions regarding a dealer’s use of your personal information, you should visit the applicable dealer’s website, or contact the dealer directly.
9. ADDITIONAL RIGHTS PROVIDED BY THE GDPR
For purposes of Regulation (EU) 2016/679 (the General Data Protection Regulation, “GDPR”), the data controller for the processing of personal data of our users is:
Automobili Lamborghini S.p.A.
Via Modena 12
40019 Sant’Agata Bolognese (BO)
Tel: +39 051 9597282
Automobili Lamborghini S.p.A. is a stock corporation under Italian law, and is wholly owned by Audi AG, a German stock corporation, with legal seat in Auto-Union-Strasse 1 Ingolstadt, Germany. Automobili Lamborghini S.p.A. has also appointed a Data Protection Officer (“DPO”) who can be reached at firstname.lastname@example.org.
Methods of the Processing and Data Retention Period
Lamborghini processes your personal data using both automated and non-automated tools, and in any case in compliance with the security requirements required by applicable laws and Lamborghini’s own internal policies. Only duly authorized Lamborghini personnel will have access to your personal data. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal or accounting requirements.
Your Rights and Contacts
Under the GDPR, you have various rights in connection with our processing of your personal data, each of which is explained below:
Each of these rights are subject to certain limitations set forth in the GDPR.
If you want to submit any kind of request regarding your data rights please visit our privacy portal clicking here and fulfil the dedicated form with all details. For all privacy requests, we will need to obtain personal information from you to ensure that we know who is making the request. If we are unable to find you in our records, or match the data you provide with what we have in our records, we will notify you. If you have any questions regarding a dealer’s use of your personal information, you should visit the applicable dealer’s website, or contact the dealer directly. .