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Lamborghini announces its roadmap for electrification: “Direzione Cor Tauri”

18 May 2021
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Making its debut is the new “Direzione Cor Tauri”, the environmental sustainability route that will lead Lamborghini to the decarbonization of its future models. The Latin term for heart of the Bull, Cor Tauri is also the brightest star of the constellation of Taurus, and it depicts the direction Lamborghini has taken towards an electrified future, however a future always faithful to the heart and soul of the brand.

The constant focus of the process to electrify the products will be identifying technologies and solutions able to guarantee top performance and top driving dynamics, staying true to Lamborghini’s genuine tradition.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, commented: “Lamborghini’s electrification plan is a change of course that was made necessary by a radically changed context, in which we want to give our contribution by continuing to reduce environmental impact with tangible projects.”  

Direzione Cor Tauri breaks down into three phases:
 

  1. Celebration of the internal combustion engine (2021-2022) 
    The first step will be distinguished by the development of internal combustion engines for models that pay tribute to the brand’s glorious history and to its iconic products of past and present.
     
  2. Hybrid transition (by the end of 2024)
    In 2023, the first hybrid model will be launched and the entire range will be electrified by the end of 2024. This stage pursues the target of reducing CO2 emissions by 50% starting from the beginning of 2025, and what will guide the hybrid transition will be a ground-breaking investment: over € 1.5 billion allocated in four years, the biggest investment of Lamborghini’s history. 
     
  3. First Full Electric Lamborghini (second half of the decade) 
    The summa of the journey is the vision of a future fourth full electric model able to guarantee extraordinary performance and to position the new product at the top of the segment. 

The Lamborghini program is inspired by a holistic vision of the company’s sustainability strategy: a full-scale approach that starting from the product embraces the entire Sant’Agata Bolognese site, from the production lines to the offices, while keeping focus on the quality of performance and the genuine driving experience high in the development of new technologies. 

The soul and compass of the Cor Tauri transformation plan will once again be the brand’s DNA and its innate ability to turn challenges into opportunities, with special attention paid to the most urgent ecological choices that the world demands of us. 

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