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Lamborghini unveils the Lanzador: future electric emotion

18 August 2023
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Lamborghini chose Monterey Car Week to debut its concept car Lanzador, a visionary preview of the future fourth model announced by the company and planned for 2028. As part of the brand’s Direzione Cor Tauri strategy, this concept marks a significant step towards the decarbonization and electrification announced in 2021.

With an innovative Gran Turismo 2+2 concept, the Lanzador stands out for its design that is rebellious and futuristic yet retains Lamborghini’s unmistakable DNA, characterized by uncompromising charisma and sportiness, anticipating a truly unique experience aimed at a new generation of technology-forward customers. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “With this concept, we are ushering in a new car segment, the Ultra GT, which is poised to offer customers a new and unparalleled driving experience, one that’s quintessentially Lamborghini,  thanks to groundbreaking technologies.”

The Lanzador is equipped with two electric motors, one for each axle, providing all-wheel drive and efficiency in all driving conditions, on all surfaces, and in every driving style. The system delivers a peak power that exceeds one megawatt. 

The driver can independently adjust the control systems while on the road via controls on the sports steering wheel, actively modifying the car’s behavior and creating their own individual profile to best express their driving needs and ensure unimagined emotions.  

The new version of the driving dynamics control system, Lamborghini Dinamica Veicolo Integrata (LDVI), will set another benchmark for the House of Sant’Agata Bolognese, in terms of both concept cars and future production cars. This control system gives drivers the utmost freedom of customization, allowing them to modulate the active control systems to best suit their driving needs.

Active Aerodynamics is another key feature of the Lanzador, employed in the front and rear to maximize aerodynamic efficiency in the different driving modes. This technology enables the car to regulate airflow precisely, increasing the range in Urban mode and increasing downforce in Performance mode.

In addition, thanks to its steerable rear axle and air suspension, the Lanzador adapts flawlessly to any surface and to driver-defined settings, which can be adjusted quickly and directly while on the road via steering wheel controls.

With the Lanzador, Lamborghini looks to the future and anticipates upcoming new styling solutions not only on the exterior but also in the interior, offering an entirely new experience in terms of spaciousness and comfort.

The interior is a truly futuristic space, incorporating Lamborghini’s "Feel like a pilot" approach. The driver and passenger are accommodated in an ergonomic environment, with a light, slim control panel that makes it possible to actively modify the car’s behavior while driving. The sustainable materials used for the interior, such as merino wool and regenerated carbon fiber, demonstrate the company’s commitment to reducing its environmental impact without sacrificing the luxury and comfort typical of a Lamborghini. Some of the non-visible plastic elements, such as the foam in the sports seats, are made from 3D-printed recycled fibers.

Lanzador represents a true milestone for Lamborghini as the company continues actively working to electrify its entire range of vehicles and to achieve decarbonization. The new concept car is part of a broad strategy to reduce CO2 emissions and embrace a more sustainable vision for the future.

A future of electrification: this is the direction Lamborghini is headed in, while holding firmly to the brand’s hallmarks of performance, cutting-edge technologies, exclusive design, and its position as a leader in the luxury automotive sector.

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