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Lamborghini Miami: a new design for the showroom

28 January 2022
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Lamborghini revealed a new design aesthetic with the newly remodeled Miami showroom’s reopening. The state-of-the-art exteriors are a statement of the brand’s commitment to a new direction, with a sleek, modern design that conveys Lamborghini’s core values. 
Moreover, the facility offers the ultimate level of personalization to Lamborghini customers, with an Ad Personam area showcasing samples of exterior and interior finishes to customize their vehicle with a vast choice of colors and materials. 

The reopening event of January 27 in North Miami Beach was attended by Lamborghini’s Chairman and CEO Stephan Winkelmann, and dealer principal Brett David, who presented the new design aesthetic to a group of select VIP guests. 

“Florida continues to be one of Lamborghini’s strongest markets,” said Mr. Winkelmann. “This new corporate identity will help to enhance the experiences of the loyal customers while transitioning the company to a new era of electrified cars.” 

Brett David added, “With our new state-of-the-art showroom, a new chapter of Lamborghini Miami is being written.” 

The renovated location is ready to offer Lamborghini customers a brand-new retail experience. 

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