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Lamborghini Day UK 2024
On Saturday, May 4, more than 200 Lamborghini owners and their vehicles attended the second edition of Lamborghini Day UK at the Farnborough International Exhibition and Conference Centre, a venue renowned for hosting pioneering events.
Attendees were treated to a plethora of unique experiences, from design workshops by Lamborghini Centro Stile to an Ad Personam area for customization, and a display of historic and iconic models. This immersive day allowed guests to truly delve into the marque’s thrilling dimension.
But the star of the event was undoubtedly the Urus SE, the new PHEV Lamborghini Super SUV just recently presented to the world and unveiled in the UK on this occasion. The revolutionary vehicle was introduced to the UK public by Federico Foschini, Head of Marketing and Sales Lamborghini, Chief Technical Officer Dr. Ing. Rouven Mohr, Design Director Mitja Borkert and Aftersales Director and Head of Polo Storico Alessandro Farmeschi.
“We are delighted to unveil the Urus SE in the UK, an important car for us in our move towards hybridization,” said Federico Foschini. “It made its international debut just last week at Beijing auto show, where more than a decade ago we showed the very first Urus concept. Creating a new segment, our Lamborghini Super SUV has, since its market introduction in 2018, become the best-selling model for Lamborghini: the Urus S and Performante models are sold out until the end of production and the Urus SE already has an exceptional order bank. The UK is one of our most important markets, currently fourth in the world, and again saw record deliveries to customers in 2023 of over 800 cars: the Lamborghini owners joining us here today are testament to the brand’s strength and the passion for our marque.”
