NEWS

Automobili Lamborghini announces the appointment of Francesco Milicia as Marketing Director, following Christian Mastro's transition to his new role as CEO of Automobili Lamborghini America. Effective 1 September 2026, Milicia will lead the brand's global marketing strategy, contributing to the consolidation of its positioning across international markets.

Francesco Milicia joins Automobili Lamborghini with significant international experience gained in the automotive sector, particularly within Ducati, a company within the Volkswagen Group. During his career he has led business development, commercial growth, digital transformation and organisational change initiatives across global markets. He also lived and worked in Asia for several years, developing a deep understanding of the dynamics and cultures of international markets.

"We welcome Francesco Milicia to Lamborghini as Marketing Director," said Federico Foschini, Chief Marketing & Sales Officer of Automobili Lamborghini. "His managerial experience, gained in an environment of excellence such as Ducati, combined with the international vision and strategic expertise he has developed throughout his career, will make a valuable contribution to the further strengthening of the brand's positioning and to supporting the development of our global marketing strategy."

After beginning his professional career at Ducati in the Operations area, from 2005 to 2012 he gained significant international experience holding various managerial positions in China within a multinational group. At the end of 2012, he returned to Ducati as Managing Director of Ducati Motor Thailand, where he led the implementation of a cutting-edge vertical production process. Returning to Italy in 2015, he joined the Ducati Board of Management as Purchasing Director, before taking on global responsibility for Sales and After Sales activities in 2018.

"Joining Automobili Lamborghini is an honour and a privilege," said Francesco Milicia. "I have always admired the brand and I am thrilled to contribute to the journey of a company that inspires people around the world through innovation, audacity and uncompromising excellence. I look forward to working alongside the Lamborghini team, learning from their experience and contributing together to writing the next chapter of the brand's growth and success."

In his role as Marketing Director, Francesco Milicia will contribute to translating the vision and values of Automobili Lamborghini into marketing strategies capable of enhancing its uniqueness, its constant capacity for innovation, and the distinctive connection the brand creates with customers and enthusiasts around the world.