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Lamborghini 60th Anniversary Celebrations in China

26 September 2023
Events
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The celebrations for the 60th anniversary of Automobili Lamborghini have reached China. The special occasion was marked by two exclusive events: Lamborghini Day in Chengdu and the conclusion of the annual Lamborghini Esperienza Giro China.

The Lamborghini Esperienza Giro China is an annual experience that has been recurring now for nine years. The theme of the 2023 edition was “Journey of Exploring Boundaries,” and it was explored on a tour that covered a total of 800km, with nearly 40 Lamborghini super sports cars and super SUVs on an exclusive drive through the Chinese landscape.

Lamborghini Day is a one-of-a-kind event, a grand celebration that this year was held in Chengdu for the benefit of over 200 customers and brand fans. The celebration included the display of iconic Lamborghini models, a Lamborghini car parade through the city, a gala night, and an exclusive artistic installation by Chinese artist Cao Yuxi.

“In this very special year, we are incredibly proud and honored to celebrate the brand milestone with so many loyal Lamborghini owners and enthusiasts in China,” said Konstantin Sychev, Managing Director of Automobili Lamborghini Chinese Mainland, Hong Kong, and Macao. “The pursuit of driving fun and ultimate performance are values that define the Lamborghini brand and leave a lasting legacy for all those who participate or witness such events. Building on our marque’s success in the region, Lamborghini is proud to continue providing its luxury vehicles and exclusive activities to our Chinese clients.”

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