Automobili Lamborghini presents the Huracán Sterrato to VIP guests and media from Europe, Middle East and Africa (EMEA), at its floating Lounge created in Doha. The Sterrato was formally presented by the Lamborghini executive management team, headed by Chairman and CEO Stephan Winkelmann. Joined by Chief Sales and Marketing Officer Federico Foschini, behind-the scenes workshops with Chief Technical Officer Rouven Mohr and Head of Design Mitja Borkert provided detailed insights into the design and engineering evolution of Sterrato.
“The Huracán Sterrato is the culmination of a development project that is entirely symbolic of Lamborghini’s philosophy: pushing expectations and possibilities to produce something unexpected but immediately recognizable as a Lamborghini,” said Stephan Winkelmann. “Following the car’s official unveiling in Miami, its presentation in Doha has enabled us to share the inspiration and evolution of this fun, all-terrain super sports Lamborghini with our EMEA clients, where the production Huracán Sterrato has received an equally enthusiastic reception.”
Initially conceived in 2017, a two-year development period saw the Sterrato concept presented in 2019, with the 1499-unit production car announced just one week ago on the occasion of the Art Basel Miami Beach, for delivery in 2023 and 2024. While the world premiere in the United States had featured two different liveries in Verde Gea and Bianco Phanes, the Sterrato displayed on the terrace of the Doha lounge was dressed in Bianco Isi with the Italian flag livery, showcasing the Italian pride and heritage of the super sports car manufacturer from Sant’Agata Bolognese.
The Huracán Sterrato comes with a 5.2-liter V10 engine with maximum power output of 610 hp and 560 Nm of torque (at 6500 rpm), combined with 7-speed dual-clutch transmission and electronically controlled all-wheel drive with rear mechanical self-locking differential. The exterior expresses the adventurous spirit of the Sterrato right from the first glance. The increased ground clearance by 44 mm ensures greater suspension travel, the front (+30 mm) and rear (+34 mm) tracks are wider. Furthermore, in addition to protecting the car body, the aluminum front underbody protection, the reinforced sills, the rear diffuser and the sturdy wheel arches all emphasize its muscularity. The classic air intake located on the rear hood not only enhances the sporting spirit of the model, but also helps supply the engine with clean air when driving on dusty tracks.
Customers joining Lamborghini in its pop-up Lounge floating on a pontoon in Doha Bay, were also able to consult Lamborghini’s Ad Personam specialists to configure their new Sterrato, selecting from more than 350 exterior paints and finishes, 60 internal leathers and a host of other finishes and options for virtually unlimited personalization potential.
New Lamborghini products including Urus Performante, Urus S, Huracán Tecnica and Huracán STO were also available for test drives, while the VIPs and journalists present enjoyed the Lounge’s hospitality overlooking the Doha coastline. Invited VIP guests and Lamborghini owners visiting the area can experience the world of Lamborghini in its ocean venue from 21 November to 18 December.