Automobili Lamborghini celebrates the milestone of the Lamborghini Magazine’s thirtieth issue with “Beyond”, a limited-edition coffee-table “phygital” book of only 1963 copies, marked by hand one at a time, in reference to Lamborghini's foundation year.
The best of the past thirty issues of the Lamborghini Magazine intersects with innovative, exclusive content that comes to life through the words of renowned writers, unprecedented video interviews and Augmented Reality solutions across five chapters. The physical book and the digital activations made possible with the QR codes offer a complete sensory experience while accompanying the reader into Lamborghini world and beyond.
Stephan Winkelmann, Lamborghini Chairman & CEO, commented, “I’m delighted to say that the content we have created since the first issue of the Lamborghini Magazine in 2007 resonates perfectly with my vision for Lamborghini in a way that is brave, authentic and often unexpected. We at Lamborghini passionately believed in the power of the written word and a beautifully produced magazine to tell our story, and even with the paradigm shift in communication that has occurred since, we’re still avidly celebrating all forms of story-telling.”
“Beyond” is a commemorative book stored in a refined case that opens up with an oblique cut, referencing the dynamism of the iconic “Y” that distinguishes Lamborghini design. A fluorescent Pantone colour ignites the contents, including original illustrations that come to life in 3D as soon as they are framed with a smartphone. A soft-touch cover and a visible softcover spine with silkscreen-printed title reminds that this is an exclusive collector’s item.
While the regular issues of the Lamborghini Magazine are dedicated to customers, media and VIPs, the one-off 175-page “Beyond” book is accessible to fans of the brand worldwide, although as ever it remains exclusive: the only 1,963 copies are available at lamborghinistore.com; the Automobili Lamborghini boutique store; and dealers, at a price of €149.