NEWS

Anticipation is building for Lamborghini Arena, the event taking place on 9 and 10 May that will bring together clients, enthusiasts and visitors at the Imola Circuit for a weekend entirely dedicated to the Lamborghini universe. Two inimitable days celebrate the brand, its cars and the community that makes it distinctive, combining on-track spectacles with activities and insights into the Sant’Agata Bolognese company.

At the heart of the event will be the Lamborghini Arena Village, an experiential space where different departments will be represented through installations, displays and particular activities. The journey will guide visitors through the key dimensions that define Lamborghini’s identity: from technological innovation to personalisation, from design creativity to the brand’s heritage.

A strong focus will be placed on personalisation. Ad Personam, the programme that allows customers to make each Lamborghini unique, will be represented by three vehicles – Urus SE, Temerario and Revuelto – configured with distinctive combinations of colours, materials and finishes, offering a tangible demonstration of the creative possibilities available.

The event will also celebrate a special anniversary: 2026 marks 60 years since the unveiling of the Miura, widely recognised as the first super sports car. At the Lamborghini Polo Storico stand, an example of the legendary Miura will be displayed within the Village, allowing visitors to admire up close the revolutionary model first presented on 10 March 1966 at the Geneva Motor Show and to discover its history. This celebration will be complemented by the Lamborghini Polo Storico Tour, dedicated to the Miura, which will arrive at the Arena on Saturday 9 May after departing on 6 May, giving visitors the opportunity to witness a significant gathering of Miura models from around the world.