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The Lamborghini Aventador SVJ Roadster Xago Edition, with just ten units produced and reserved for clients configuring their Aventador SVJ virtually, was created to celebrate the new virtual Ad Personam studio, offering consultation sessions to clients worldwide who want to personalize their new Lamborghini without travelling to the specialist Ad Personam department in Sant’Agata Bolognese in Italy. It combines a drive for perfection and innovation with a meticulous knowledge of every single detail.
From July 2020, clients can pre-book an initial consultation of around two hours via their dealership, either joining their sales specialist at the showroom or from another location. They will be given a dedicated session with Lamborghini specialists surrounded by the extensive Ad Personam options on display. During the video call, the relevant model will be present in the Ad Personam studio, with live design proposals and configuration suggestions from the Ad Personam team, using smartphones for walkarounds and to see close-up details. The virtual consultation will be followed up with full proposals sent to the client, including renderings and even samples of materials.
Inspired by the hexagon cloud patterns around the north pole of the planet Saturn and the strength of the hexagon in nature, the Xago celebrates the iconic ‘hexagonita’ pattern in Lamborghini design. The hexagonal shape in nature is the expression of the greatest strength as well as the deepest stability, from planets to honeycombs. It is a masterful force that illustrates how nature tends toward entropy and the calibration of energy with spontaneous states of stillness.
The exterior of the Lamborghini Aventador SVJ Roadster Xago Edition took 120 hours to produce and features a specially-created fading hexagonal silver effect, with a unique Ad Personam contrasting color livery for each car and gloss black Nireo Ad Personam rims. The interior, created in 80 hours, features an exclusive seat pattern with the hexagonita pattern, and special contrasting color to match the exterior. Each of the ten Aventador SVJ Roadster Xago models will be identified by a numbered plate.
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