Urus, the world’s first SSUV, made its debut on the Russian market during an exclusive event held at the Museum of Moscow. The presentation, organized in collaboration with the multimedia installation firm Sila sveta, took place during a fascinating show of lights with kinetic triangles inspired by the distinctive DNA and the peculiar features of some of the most iconic Lamborghini models. The head-spinning speed of the Miura, the unique design of the Countach and the high versatility of the LM002 are perfectly embodied by the exquisite look and stunning performance of the Lamborghini Urus.
Automobili Lamborghini Chairman & Chief Executive Officer Stefano Domenicali, who hosted the event, commented: “The Urus is the incarnation of the idea of a car ‘in Lamborghini style’, but with the usability of an SUV. The Urus represents a new benchmark in terms of design and performance, and is the first Super SUV of its kind on the market. It is the result of concentrated work and ongoing improvement achieved with passion. With the launch of the Urus, Russia becomes one of Lamborghini’s key markets and I am very happy that there is a public in this country able to appreciate the new Super SUV of the House of the Raging Bull. The presentation organized today is one of the best I have ever attended.”