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Museo Automobili Lamborghini Redesigned

20 January 2023
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Lamborghini Media Center

The Museo Automobili Lamborghini is back with a new name and a new look. The reopening kicks off the celebrations for the 60th anniversary of the iconic brand, and it does so in style with an aptly named exhibition.

“The Future Began in 1963” takes visitors on an extraordinary journey through Lamborghini's history–from a profile on Ferruccio Lamborghini to all the milestones that over sixty years shaped the automotive giant we know today. In addition, 19 Lamborghini vehicles, divided between historical, modern, and few-offs, bring the Lamborghini DNA to life for guests to admire.

“2023 will be a year full of novelties, starting from this new layout. It will be a year to celebrate our first sixty years under the banner of international events, initiatives, and unexpected activities, which we will unveil throughout the year,” says Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “We started from a challenge that Ferruccio Lamborghini decided to take up at the beginning of the 1960s, and in the years that followed, the Company developed through pioneering and revolutionary ideas, wrote the history of its time, made innovations and changes that have traced the path of luxury sports cars until it became what we see today: a brand that has never stopped and will never stop looking to the future.”

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