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Lavazza x Automobili Lamborghini

11 June 2024
Brand Extension
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Automobili Lamborghini and Lavazza, two exponents of Italian excellence in their respective fields, have joined together in a partnership.

Automobili Lamborghini, an iconic name in luxury super sports car production, and Lavazza, one of the world’s prominent coffee manufacturers, are proud to announce an exclusive new partnership. The two renowned brands act as ambassadors for Italy on the global stage and, always looking to the future, they are both devoted to the tireless pursuit for quality.

The agreement was signed at Automobili Lamborghini’s historic headquarters in Sant’Agata Bolognese. It will set in motion a series of events and initiatives that will highlight and showcase not only products by the two brands, but also their shared dedication to excellence and unique experiences.

Lavazza will take part in Automobili Lamborghini events in Italy and worldwide, offering people the chance to relish truly exceptional coffee. In addition, visitors to the Automobili Lamborghini Museum will get the chance to enjoy Lavazza coffee while exploring the most iconic models ever made, and company employees will have a special area where they can take first-rate coffee breaks. As well as reinforcing their positions in the international market, the synergy between Automobili Lamborghini and Lavazza opens up new horizons for unique brand experiences.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini said: “We are delighted to announce our collaboration with Lavazza, uniting two Italian excellences in a common project. Automobili Lamborghini has always been committed to ensuring a quality experience for everyone who approaches the brand. The partnership with Lavazza represents an opportunity to bring the Italian experience to our customers, visitors, and fans around the world.”

Antonio Baravalle, CEO of Lavazza said: “This partnership represents a special moment for two companies that have always aimed for excellence. The affinities between Lavazza and Automobili Lamborghini are many: both are ambassadors of Italian style around the world, both share a history of success and a constant commitment to quality. We are thrilled to join forces to continue to inspire with our shared values, in Italy and abroad.”

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Consumption and emission values of all vehicles promoted on this page*: Fuel economy Combined: 14 MPG; Fuel economy Combined (electricity+gasoline): 23 MPGe; Fuel economy Combined (gasoline only): 12 MPG; EPA values