Skip to main content


Lamborghini Urus SE on Roblox

17 May 2024
For press content visit
Lamborghini Media Center

The Urus SE’s journey continues in the digital world. In fact, the Lamborghini Urus SE experience is arriving inside the Roblox platform. It is an unprecedented opportunity for Lamborghini fans to plunge into the excellence of the Italian brand directly from their consoles.

The automotive dream comes true with the possibility to customize your own Lamborghini Urus SE to make it one of a kind and in line with your personal style. This is made possible by a selection of colors and customization options provided by Studio Lamborghini Ad Personam.

The Urus SE digital experience is not just passion. It is also performance and speed. The platform lets you challenge friends and players around the world in gripping track competitions to win the title of fastest driver.

The brand’s history once again is mixed with the digital language to offer users an exclusive preview of the future of design and of luxury car innovation.

Join us on Roblox and get ready to experience the thrill of Lamborghini driving like never before, with the Urus SE experience:


Lamborghini SC63 claims historic top 10 finish on Le Mans 24 Hours debut

The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage