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Lamborghini Urus SE Debuts in Germany

20 May 2024
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The new Lamborghini Urus SE has just made its debut in Germany. The revolutionary HPEV super SUV was presented to customers and media during an exclusive event at the Kesselhaus Kolbermoor, a location that used to be the local cotton mill’s power station and has been transformed into a sophisticated event venue with a historical ambiance and contemporary flair.

Automobili Lamborghini Chairman and CEO Stephan Winkelmann, Chief Technical Officer Rouven Mohr, and Director of Design Mitja Borkert presented the newest Lamborghini SUV to the German public.

“We are delighted to present the most powerful Super SUV on the market to our customers in this impressive atmosphere,” said Stephan Winkelmann. “Thanks to electrification, the Urus SE achieves an impressive level of performance and takes Lamborghini further towards the sustainability goals set out in Direzione Cor Tauri for the future of our company. With the premiere in Germany, just a few weeks after the world premiere at Auto China in Beijing, we can present our most successful model to customers in one of our most important markets in a worthy setting.”

Rouven Mohr gave an overview of the SE’s innovations: “Our development brief for the Urus SE was clear: create state-of-the-art technology with more power in combination with the uncompromising character that is typical of Lamborghini’s DNA. In terms of driving fun and driving dynamics, it is the undisputed leader in its segment. It is a Super SUV that harmoniously combines different qualities: it offers absolute comfort and at the same time performance and driving pleasure. This guarantees an unrivaled experience.”

“Our aim was to make a beautiful vehicle even more beautiful, focusing on increased performance, elegance and a feeling of greater luxury in the interior,” said Mitja Borkert about the Urus SE’s incredible design. “The new shape follows the ‘essential and iconic’ design philosophy and blends harmoniously into a perfect overall appearance: we were inspired by the Revuelto with its floating bonnet to achieve a very clear and muscular front design. The customer is at the heart of the Urus ownership and driving experience, and to them, we offer an elegant and customizable vehicle with even more Ad Personal potential.”

A one-of-a-kind luxury SUV that has already become an icon.


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Consumption and emission values of all vehicles promoted on this page*: Fuel economy combined (electricity+gasoline): 23 MPGe; Fuel economy combined (gasoline only): 12 MPG; Under approval, not available for sale: Urus SE; EPA values