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For the third year in a row, Lamborghini is supporting Movember, the movement concentrated on increasing awareness and the importance of prevention and men’s health. The 2023 edition is particularly marked by sanctioned collaboration between the company based in Sant’Agata Bolognese and the Bologna Football Club, two entities that extremely identify the local area.
The medium chosen this year to convey this message in an even more widespread way is a car, a Huracán Tecnica. Its exterior is coated with graphics with numerous QR Codes referring to unprecedented interviews with Bologna FC players on the importance of mental health and the prevention of tumors.
This Lamborghini QR Code, named after the initiative, was displayed on Friday, November 3rd, when Bologna and Lazio played a Serie A Soccer Championship match. It aroused the curiosity of fans and passers-by and left them with an important invitation to pay more attention to their health, and therefore prevention.
Watch the story about this activation: