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Lamborghini rockets onto TikTok with 3 million views in two days

2 November 2020

Always ready to explore new roads, Lamborghini has now opened its official profile on TikTok.

This on-trend video-sharing platform has recently shot to stardom as the world’s leading go-to social network for young people’s dance, music and general entertainment. So, it’s hardly surprising that as Lamborghini loves sharing its style and adventures with the younger generation, it has now become the first super sports car brand ever to open an official TikTok profile

Specifically designed in a rapid fun format and featuring cool creators and thrilling mini videos, this supercar social media innovation is now set to win over the hearts of TikTokers right across the globe.

Lamborghini’s decision to focus on social media as the best way of sharing the appeal of its exclusive lifestyle is a strategy that has been extremely successful. In this year in particular, in the race for luxury supercar followers, the brand has roared to the top of the global podium with 28 million followers on Instagram, 12.9 million on Facebook and 1.6 million on YouTube.

The next challenge is TikTok and already the results have been astounding as in just one weekend with its first ever TikTok video, Lamborghini clocked up no less than 3 million views and astonishing 27% engagement. So, get ready Generation Z and Millennials, as our super sports cars are coming to unlock your dreams too.

Check out the latest Lamborghini Halloween video on TikTok >

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