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Starting from 2021, Automobili Lamborghini views the month of November as synonymous with Movember, the movement that formed in London in 2003 with the aim to support concrete initiatives and to raise public awareness on the importance of men’s health. To seal the support it provides to Movember and to raise in men an awareness of the importance of prevention, Automobili Lamborghini will preside over one of the places where the reference target turns out the most: the soccer stadium, and to be more precise, the Renato Dall’Ara stadium in Bologna, Italy.
This unconventional initiative is carried out in partnership with the Bologna FC and is spread by a Huracán Tecnica one-off, completely covered with QR Codes.