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Concealed beneath the famous High Line in the heart of the Chelsea district on the west side of Manhattan, Lamborghini recently opened a newly minted private space and NYC flagship, the Lamborghini Lounge New York City.
The gallery style lounge boasting more than 500 square meters of floor space on two floors contains a variety of private rooms for guests, who can enjoy them with an exclusive concierge at their service. An Ad Personam design study offers customers the opportunity to configure their Lamborghini vehicle with infinite color palettes and selections of materials. The meeting areas and the full-service kitchen are also available to host private meetings with a dedicated Italian chef.
"We are opening the doors onto a space with exclusive access that our customers and friends can call their own,” stated Stephan Winkelmann, President and Chief Executive Officer of Automobili Lamborghini. "Following the success of our Lamborghini Lounge venues across the globe, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle; a true reflection of our fine Italian heritage. I look forward to visiting our Lamborghini customers and friends in New York soon.”
The opening of the Lounge coincides with the New York debut of the Huracán Super Trofeo Omologata (STO) that, with its V10 engine delivering 640 CV inspired by the successes of the Huracán Super Trofeo EVO and GT3 EVO, takes the thrill of the experience of driving on the track onto every street.
Many partner brands are participating to make this place exclusive. Bang & Olufsen is bringing a set of premium sound systems into the Lounge NYC for a progressive experience, perfect for private events and rallies. Every room is embellished by strictly Made in Italy furniture by Living Divani, while the customized interiors of the kitchen are furnished by La Dolce Vita, which is able to offer top quality in domestic space living. The brand-new chronometer by Roger Dubuis, Excalibur Huracán STO, is also making its debut at the NYC Lounge in the watchmaker’s famous Gravity Window. The 45-mm watch was developed in close collaboration with Lamborghini and only 88 units will be produced, all with the iconic STO livery.
"This unique space will serve as a Lamborghini outpost in one of the world’s greatest cities,” said Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini. "The Ad Personam studio provides an extension and personal touchpoint, which could previously only be found at our home in Sant'Agata, and we look forward to offering this and access to never-before-seen limited-edition models to VIP visitors of the Lounge NYC."
The exclusive NYC Lamborghini Lounge is open only to Lamborghini customers, friends and partners on invitation starting from Spring 2021.
LAMBORGHINI LOUNGE NEW YORK CITY
Place: Chelsea, Manhattan
Hours: by appointment only