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As one of the ultimate celebrations of aesthetic disciplines such as design, colors, and art, the Milan Design Week was the perfect opportunity for a special event celebrating Lamborghini’s 60th anniversary.
The unique setting of Segheria in Milan was the backdrop for the unveiling of three limited editions dedicated to Huracán STO, Huracán Tecnica, and Huracán EVO Spyder. Each exclusive model is offered in two different liveries that bring out the character and the distinctive lines of the Huracán. The three one-of-a-kind models were presented during a special exhibition focusing on Lamborghini’s design and aesthetics via deep dives into the process of Lamborghini Centro Stile and the Ad Personam program created to offer customers unique personalization options.
“Ever since the launch of icons such as the Lamborghini Miura or Countach, colors have been a major asset of our brand,” said Mitja Borkert, Head of Design at Automobili Lamborghini. “Together with our colleagues from Ad Personam, we often create new colors for our customers, further enhancing the already-extensive color palette. Colors can change the attitude of a super sports car, make it look even sportier or more elegant. Ultimately, the colors our customers choose for their configurations, more often than not are an expression of their personality.”
The exhibition in Milan also featured the new Lamborghini Revuelto a few weeks after its official launch.
“Super sports cars are all about two things: performance and design, and Milan Design Week is an ideal setting for us to showcase the latter,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “The Revuelto is the latest addition to a proud heritage of V12-powered automobiles coming out of Sant'Agata Bolognese, with many of them having become icons of automotive history. Alongside our new V12, the special editions of the Huracán not only celebrate the 60th anniversary of our brand, but also give our customers maybe the last chance to purchase an otherwise sold-out V10-powered Lamborghini.”
Each special anniversary Huracán model will be limited to a production of 60 units.