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Lamborghini Dubai: inauguration of the first Lounge and new showroom

21 December 2021
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Lamborghini celebrates the dual inauguration of its Dubai showroom together with the opening of its first Lamborghini Lounge in the Middle East. Open until January 20 at Business Bay, inside the ME Dubai Hotel by Meliá designed by the architect Zaha Hadid, the rooms of the new and sophisticated Lamborghini Lounge are conceived to host exclusive events and to offer a tangible experience to brand enthusiasts. Here they can immerse themselves and connect with the Italian excellence of the automotive world.

Stephan Winkelmann, Lamborghini Chairman & CEO, commented, “The UAE is a very important market for us, and following the success of Dubai’s Expo 2020 we wanted to create a venue that would allow us to reach even more of our loyal fan base and create a vibrant and personal connection with the Lamborghini lifestyle and our Italian heritage.”

Stephan Winkelmann also attended the official opening of Lamborghini’s new dealership situated on the iconic Sheikh Zayed Road. Owned by the sole ambassador of Lamborghini in the UAE since 1985, Al Jaziri Motors, the three-story building houses the world’s largest Lamborghini showroom showcasing an extensive display of new and pre-owned Lamborghini models together with an expansive sales center. The facility also features the Ad Personam studio where clients can personalize their new vehicle with a virtually limitless palette of colours, materials, trims and accessories.

Chairman & CEO Stephan Winkelmann commented: “The showroom communicates the Lamborghini identity and design, but more than that, it represents the long-term commitment of our partner, Al Jaziri Motors, in terms of their ongoing investment in our brand.”

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