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Lamborghini continues to ramp up its 2020 sales performance with a breathtaking 738 units delivered in one month, making it the best September in its entire history. This impressive record is part of an on-going trend that has seen the company deliver 2,083 units in the last three months, a truly extraordinary response to this particularly challenging time.
The Covid-19 pandemic has made life difficult for everyone, but it has also highlighted our ability to react and adapt. Significantly, Lamborghini’s “people-safety” approach, meant it was the first in the automotive sector to close its production and offices. But, since the lockdown ended, it has roared back with constantly increasing production figures and the launch of no less than three dynamic new models: the Huracán EVO RWD Spyder, the Sián Roadster and the Essenza SCV12.
The company has also achieved impressive major production milestones, like the number 10,000 Urus and Aventador, as well as continuing to expand its social media channels and even launching the “With Italy, For Italy” project, a photographic drive through Lamborghini’s splendid homeland that sends a dramatic signal of Italy’s rebirth following the pandemic.
All these outstanding achievements clearly demonstrate Lamborghini’s boundless energy and continuous drive. As Stefano Domenicali, Chairman and CEO of Automobili Lamborghini, commented:
I’m extremely proud of these results: they affirm the excellent work we have done over the years to maintain our position as a highly aspirational, desirable and robust automotive brand. Our team has overcome a moment of significant uncertainty with great flexibility and by experimenting with new ways to connect with customers and enthusiasts, while continuing our drive to achieve new goals with a constant eye to the future: a distinguishing characteristic of Lamborghini.