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Lamborghini at Motor Valley Fest 2021

1 July 2021
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Lamborghini has arrived at the Motor Valley Fest, the four days of events festival from July 1 to 4 that brings together the most famous automotive brands in the world in the midst of exhibitions, panels and breathtaking races.

The very latest Huracán STO - Super Trofeo Omologata will be on display for the entire duration of the event inside the Military Academy in Piazza Roma, in addition to the other iconic models of the current Lamborghini range such as the Aventador SVJ, the Super SUV Urus and the Huracán ECO Coupé.

Lamborghini is also taking part in “Innovation and Talents”, the forum where professionals and researchers of Motor Valley in Emilia will get together for the talk  “FIT FOR THE FUTURE: WHICH SKILLS FOR TECH REVOLUTION?” slated for Friday, July 2, from 11:30 AM to 12:30 PM. Elisa Bortolozzo – HR Strategy & System, Davide Bizzarri – Powertrain Manager and Gabriele Pieraccini – Chief Technical Engineer Aventador of Automobili Lamborghini will introduce the topic of Human Capital, challenges tied to the Megatrends and the Hybridization process of the entire range that the company is determined to meet by the year 2024. 

The moment of the “Race of Made in Italy” will also arrive on Sunday, July 4. This exhibition race will be staged on the Novi Sad Park circuit in Modena and will see the two Huracán Super Trofeos in a challenge race, sporting totally personalized liveries featuring graphics by Aldo Drudi, the designer famous for having made the most beautiful designs on the helmets of Moto GP champions. And starring in the race will be precisely four Moto GP riders and four Lamborghini Squadra Corse drivers: Giacomo Altoé, Sandy Mitchell, Giovanni Venturini and Pier Luigi Moccia.  

Lastly, it will be an excellent opportunity to visit the MUDETEC in Sant’Agata Bolognese, open every day from 9:30 AM to 6 PM (only with reservations made at the following link:  https://www.lamborghini.com/en-en/museum), with its new exhibit “Future Is Our Legacy”, which reflects Lamborghini’s philosophy: a company able to stay ahead of the times without forgetting to celebrate its past. 

During the inaugural ceremony of the event on 1 July, President and CEO of Automobili Lamborghini Stephan Winkelmann spoke at a talk on the future and the challenges of the automotive industry, stating: “It is here, in these few kilometers of land, where the future is being played out today, under the thrust of the challenges of electric technology and connectivity. All this will lead to a process of enormous transformation, where the creation of new skills will need to be supported by solid cooperation with the local schools and universities and it will prove to be increasingly crucial if we want to keep a high level of competitiveness and make this district even more attractive at world level.” 

Join us to become part of the future: don’t miss out on the Motor Valley Fest!

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