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Lamborghini and Culti Milano: the first olfactory branding project

9 June 2021
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What emerges from the meeting between Lamborghini and Culti Milano is a fragrance that tells a story of exclusivity, contemporaneity, and energy for the first olfactory branding project in the world.

The fragrance is the supplementary expression of two Made in Italy excellences, able to make design, innovation and comfort cohabit in a single narrative.
 

The citrusy and lively head notes expresse a refined, intense and vigorous soul that steers with a fresh sprint and makes the notes of grapefruit, bitter orange, bergamot, and vetiver emerge to lastly converge in an enveloping base note of cedar and sandalwood.

The design of the packaging has a decisive character and sharp outlines: the shade Bronzo Zenas was chosen from the Lamborghini range of colors for the Decor dispenser in the 500ml, 1000ml and 2700ml formats, with matt finish and silkscreen printed logos.

The product will be available on the digital channels of Culti and Automobili Lamborghini, at the Lamborghini flagship store in Sant’Agata Bolognese and CULTI HOUSE in Milan, Turin, Forte dei Marmi, Rome, Naples and Bari.

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