The Lamborghini Urus China Premiere


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With the start of the new year, Beijing welcomes Urus, the world's first Super Suv designed by Automobili Lamborghini. Following the world premiere, held in Sant'Agata Bolognese on December 4th, Urus is opening a new niche in the luxury segment, through its design, uniqueness and unprecedented driving performance.

To celebrate this important event and to prepare for a new era in China, on January 6th Automobili Lamborghini presented a special exhibition at the DAMEI Art Center, providing an extraordinary experience for the attending guests. The new Lamborghini Urus, with its Giallo Auge color, enriched by the presence of lights and exciting shades, has dominated the scene under the spotlight of the Chinese capital.

As stated by Stefano Domenicali, Chairman and CEO of Automobili Lamborghini, the growth of the brand and success in the Chinese market fulfills the company with pride, taking on considerable responsibilities for the future.

Since its entry into China in 2005, Automobili Lamborghini has dedicated itself to the offering of the purest driving experience and the most authentic Italian lifestyle to Chinese costumers. Automobili Lamborghini will host a series of Urus premiere events in seven cities in China including: Chengdu, Chongqing, Guangzhou, Shenzhen, Wuhan, Shanghai and Hangzhou.

The first customers in the Chinese mainland will receive delivery of the Urus in Autumn 2018.