- Ad Personam
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Two hectares of fields in the open air, with barns and over 200 animals, eight hectares indoors, with photovoltaic panels that made the site energy self-sufficient: these are just some of the figures of the FICO (Fabbrica Italiana Contadina - The Italian Farming Factory) spread over 10 hectares just outside Bologna. The world’s largest agri-food park was opened yesterday by Italian Prime Minister Paolo Gentiloni.
“It is a real Italian agri-food school” explains Oscar Farinetti, patron of Eataly and creator of the FICO – “it is a place of contrasts but also of partnerships between outstanding Italian companies.” The park is an extremely important showcase for about 150 companies and their display spaces, including Automobili Lamborghini.
The space set up by the car manufacturer from Sant’Agata Bolognese focuses on the Lamborghini world, on its history, legend and museum. It is a modern, elegantly-designed area that offers visitors a multimedia experience.
The digital display includes exciting videos that tell the story of the product and the types of super sports cars, all accompanied by elegant lighting effects. Themes of eco-sustainability, production cycles and all the new features at the Lamborghini Museum in Sant’Agata Bolognese can be viewed via multimedia and allow the visitor to sign up and enter the Lamborghini World.