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The Ad Personam customization program, conceived to create one's own personalized Lamborghini, is setting aside a corner of its stand for Collezione Automobili Lamborghini: at the Geneva Motorshow it will be previewing inside the area reserved for exclusive collections created in collaboration with the Bologna fashion house Hettabretz, known for its leather coats and jackets, with the Enzo Bonafè workshop that handcrafts luxury footwear and with the top-of-the-range luggage manufacturer TecknoMonster.
The co-branding with Hettabretz is inspired by the shared "Made in Italy" DNA of the two top brands with the aim of creating unique garments. The design recalls the hexagonal shapes typical of Lamborghini super sports cars and the metal trims are designed to highlight the uniqueness and craftsmanship of each garment.
The men's footwear capsule collection by Enzo Bonafè for Collezione Automobili Lamborghini has already been presented at the Milan Fashion Week. It was manufactured by 17 craftsmen and involved 350 different processing steps.
The luxury luggage collection signed by Automobili Lamborghini and TecknoMonster has been manufactured using the same materials as Lamborghini sports cars: carbon fiber, machined billet aluminum and the original leather used for the car's interiors. The leather business bag and week-end bag have been customized using the same materials and colors seen in the car on display.