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In 2021, Automobili Lamborghini recorded its best sales results ever, with 8,405 cars delivered worldwide. A winning growth strategy made it so that sales were up by 13% compared to 2020, bringing a double-digit growth in all three of Lamborghini’s macro-markets: America (+14 %), Asia Pacific (+14%), and EMEA (+12%).
The models that contributed to breaking the sales record were the Urus Super SUV, with 5,021 units delivered, the V10-powered Huracán, with 2,586 units delivered, and the V12 Aventador, with 798 units delivered.
The all-time record came after a challenging two-year period for all industries, marking Lamborghini’s ability to thrive even during difficult times.
“This record has provided confirmation of three things for us: the solidity of our strategic plan, our brand’s outstanding international reputation, and the exceptional professionalism and hard work shown by our dealers, who have continued to invest alongside us at a challenging, uncertain time,” says Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.
2022 also looks promising for the brand, with a substantial order portfolio already covering almost the entire production planned for the year.