NEWS

Lamborghini x Apple Vision Pro

Corporate
Contenu pour la presse

Explore automotive masterpieces in a whole new way with the Lamborghini app for Apple Vision Pro. 

The new release leverages spatial computing technology to take you on an exclusive, highly immersive digital journey. Experience Lamborghini’s unmistakable craftsmanship and cutting-edge technology in never-before-seen detail thanks to Apple Vision Pro’s ultra-high-resolution displays.

Go beyond bodywork to the heart of your favorite vehicles, watch 3D streamlines flow over the car’s silhouette to illustrate innovative aerodynamics, view original sketches and learn about behind-the-scenes happenings from the experts at Centro Stile, and listen to the iconic engines through Spatial Audio.

At launch, the Lamborghini app features four recent masterpieces from the lineup: Temerario, Revuelto, Urus SE, and the new Urus SE Performante. Just unveiled, Urus SE Performante is available for thorough exploration in the app before its worldwide physical debut at Goodwood Festival of Speed in West Sussex, England. Go beneath the carbon fiber skin and discover the technical soul of Lamborghini’s latest super SUV.

“Apple Vision Pro allows us to share the raw emotion and engineering brilliance of Lamborghini in a way that feels completely natural, yet utterly magical” said Tim Bravo, Director of Communications at Automobili Lamborghini.

The Lamborghini app for Apple Vision Pro is now available to download on the App Store. Don’t miss out on this exclusive opportunity to experience new Lamborghini thrills.

ACTUALITÉS ASSOCIÉES

Evolution, accelerated.

URUS

Lamborghini Urus SE Performante: the Super SUV at its peak