There’s an air of celebration at Lamborghini, where the Urus Super SUV has just celebrated its fourth birthday. Unveiled on December 4, 2017, in four years the Lamborghini Urus quickly became the best-selling model in the brand’s history, contributing to an astonishing record of turnover and sales.
The global success of the Lamborghini Urus has touched every corner of the five continents, enabling Lamborghini to win 85% of new customers and expand the area of the Sant’Agata Bolognese production site from 80,000 to 160,000 square meters, with a consequent increase in staff hiring.
Lamborghini Urus is the perfect synthesis of power and speed. With its 4.0-liter twin-turbo V8 engine delivering 650 CV and 850 Nm of torque, the Urus accelerates from 0 to 100 km/h in 3.6 seconds and reaches a top speed of 305 km/h. Its incredible versatility of use on any terrain is made possible by the six different driving modes (Strada, Sport, Corsa, Sabbia, Terra and Neve), plus the EGO mode, which allows the driver to fully customize the configuration according to his or her driving style and the road conditions.
Its extraordinary performance and versatility have led the Urus to extreme challenges, like the one on Lake Baikal in Russia, where the Super SUV set the speed record on ice during the Days of Speed event, with a top speed of 298 km/h, and the feat of reaching the highest motorable road in the world at the top of the Umling La pass, in India’s Himalayan region in Jammu and Kashmir, more than 5800 meters above sea level.