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The Future of Mobility Key Topic at the Motor Valley Fest


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Aventador SVJ, Huracán EVO and Urus attracted the attention of the attendees of the Motor Valley Fest that was held on May 16-19 in downtown Modena. The festival celebrates the excellence of the Land of Motor Vehicles, of which Lamborghini is one of the most vital innovation hubs. 

The vehicles and themes concerning the future of the automotive industry played a key role during these four days of meetings, exhibitions and tests on the track. Automobili Lamborghini President & CEO Stefano Domenicali attended the inaugural conference and answered questions on hybrid and electric technology, and also confirmed the company’s undertaking in researching new technologies for the future generations. 

The Motor Valley Fest also involved the Modena Racetrack with the presence of the latest model, the Huracán EVO, on display side-by-side with the Huracán Super Trofeo EVO Collector, the limited edition model of the Lamborghini Squadra Corse department that took part in the Motor1Days Parade with Super Trofeo Europe driver Andrea di Folco behind the wheel. Mitja Borkert, Head of Design, addressed the public on the secrets of the masterpieces of the House of the Raging Bull inside the exhibition corner of the Lamborghini Centro Stile.     

Also on display in downtown Modena were a few of the most beautiful classics owned by MUDETEC, the Lamborghini Museum of Technologies that welcomed Motor Valley Fest visitors all weekend long with the brand new interactive exhibit entitled “Future Shapers Since ‘63”.

“Innovation and Talents”, the section dedicated to the meeting held between companies, universities and young innovators, was attended by Chief Technical Officer Maurizio Reggiani, Head of Motorsport Giorgio Sanna, Employer Branding Manager Alberto Ferrarotto, and Sara Valentini, Super Sports Car Chassis Project Leader.

The festival was filled with enthusiasm, technology, excellence and Italian style in the throbbing heart of Italy’s automotive industry, the Motor Valley.