Lamborghini’s Informal Luxury at the Geneva Motor Show
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Collezione Automobili Lamborghini perfectly embodies the philosophy of the most desirable super sports cars in the world while remaining true to the brand's design principles. The House of the Raging Bull’s elegant menswear is, indeed, also on display at the Geneva Motor Show, which is taking place from March 8 to 18. The brand new exhibition space, reminiscent of space architecture, draws its inspiration from hexagons and Y-shapes, the same motifs that characterize the models being shown: the Huracán Performante Spyder, the Urus and the Aventador S.
Visionary, cutting-edge, and pure are the defining traits of the concept of Informal Luxury inherent in the private label to which the ground floor is devoted. Lamborghini's unmistakable passion for top quality materials, excellent performance and extraordinary comfort stands out in its collection as well and can be summed up in two words: Tailor Tech.
The concept of exclusivity, which continues on the first floor, is expressed through personalization. In the area dedicated to Ad Personam, exclusive collections are on display, created in partnership with the Bologna fashion house Hettabretz, known for its leather outwear, with Enzo Bonafè, producer of handcrafted luxury footwear, and with top-of-the-line luggage manufacturer Tecknomonster.
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