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Lamborghini has opened its new showroom in Milan featuring its new Corporate Identity developed for the global dealer network. The architectural concept was designed by Lamborghini in partnership with the architects at Archilinea: covering an area of approx. 2,500 m2, it makes extensive use of floor-to-ceiling glass walls, revealing bright and minimalist interiors and featuring polygons, tapering forms and raw textures. The customer experience is enriched by the latest digital content, like the huge video wall showing a loop video of the brand and its products, and the Ad Personam lounge complete with a car configurator and a display of sample finishes so you can really get a feel for them and try out new combinations of colors and materials. There is even a corner showcasing Collezione Automobili Lamborghini apparel.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, attended the official opening accompanied by Simona Bonaldi and Gianemilio Brusa, MDs of Bonaldi Group, the firm’s commercial partner, which was made all the more special as it provided the ideal occasion for the new Huracán Performante to make its Italian debut.
The new showroom in Milan has increased the firm's presence in Italy alongside its showrooms in Bologna and Bergamo.