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During 2018’s third quarter, which has just drawn to an end, Lamborghini further expanded its worldwide dealer network. Already present on every continent, new official dealerships have opened in the past three months, from Rome (Italy) to Cape Town (South Africa), from Mexico City (Mexico) to Sendai (Japan), by way of Bologna (Italy), Nuremberg (Germany), Kuala Lumpur (Malaysia), Hangzhou and Nanjing (China).
Lamborghini Cape Town is the first of twelve dealers in the Middle East and Africa region to adopt Lamborghini’s new corporate identity, while the two Italian showrooms that have joined the growing number of outlets around the world will play an important role in the international landscape:
“Opening a Lamborghini showroom in Rome is a fundamentally important step for us, both in terms of brand image, in that it gives us a prestigious showcase in Italy’s capital city, and in terms of commercial development, in light of the arrival of the Urus. The success of our new model is exceeding even our most optimistic projections, so much so that we expect to double our sales volumes in Italy, which is already one of our top 10 global markets, by 2019, when the SUV will reach full production capacity,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini. “The establishment of a Lamborghini Dealership in Bologna, near our historic company headquarters, is doubly important. This grand opening not only strengthens our sales network during a period of extraordinary growth for our company, it also reinforces our ties to the place where the Lamborghini legend was born. Our enterprise is a source of pride for the Emilia region and a driver for the area’s economy.”