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In preparation for the upcoming launch of the industry’s first-ever super sport utility vehicle, Lamborghini debuted the beginning of an extensive rollout of its newly redesigned dealership showrooms in North America, on consecutive evenings in both Toronto, Ontario and Sterling, Virginia.
On Thursday, October 5, Automobili Lamborghini premiered its elevated dealership identity on an impressive scale during the grand opening celebration at Lamborghini Uptown Toronto. The first showroom in Canada to reach completion of Lamborghini’s new corporate identity, the evening was marked with a commemoration of all things Lamborghini, featuring a remarkable display of historic and modern vehicles and decorated guests from across the region.
The following evening on Friday, October 6, Lamborghini Sterling outside of Washington D.C. debuted the first updated showroom to rollout in the United States. Another extraordinary celebration of Italian excellence could be found inside this location – from the striking display of Lamborghini vehicles to the star-studded company attending from around the nation’s capital, including the Ambassador of Italy to the United States, Armando Varricchio, and baseball icon Hank Aaron.
Forging the groundbreaking dealership identity provides the cutting-edge atmosphere and additional space for Lamborghini as it expands with the launch of its highly anticipated third model, the Urus, at the end of 2017.
Beginning with alluring exteriors, Lamborghini pushes the very idea of what a standard storefront can be. With pure, modern, and state-of-the-art designs, Lamborghini manifests its core values through its upgraded and immersive dealerships.
The new showroom exteriors can be immediately discernable with the black Lamborghini shield that illuminates at night, spotlighting excellence in Italian craftsmanship. In addition, the distinctive angular polygons, sharp forms, and raw surfaces emphasized by diffusions of light and color complete the formidable exterior space. Every touch point within these amplified showrooms has been specifically imagined to provide a 360-degree retail experience to welcome clients into the World of Lamborghini.