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In Fiscal Year 2016 (1 Jan - 31 Dec), Automobili Lamborghini S.p.A. set another historic sales record. With 3,457 cars delivered to customers around the world, the Italian super sports car producer surpassed the 3,400 units mark for the first time. This marks a new milestone not only for sales, but also for brand and product.
“In 2016 Lamborghini has proven to be in excellent shape. The company delivered another record year in terms of sales and continued to outperform key business objectives.* This new all-time high is once more confirming the substance and sustainability of our brand, product and commercial strategy. This is a real team achievement and it is all the more remarkable as we are at the same time preparing not only for new models in our super sports car range, but for a company-wide quantum leap in our product portfolio – the third model line,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A.
With 135 dealers serving 50 countries, worldwide deliveries to customers increased from 3,245 to 3,457 units in 2016. This represents a sales growth of 7% compared to the previous year. With a continuous sales growth in the last six years it also represents more than 2.6 times the sales of the year 2010.
Lamborghini is a global brand and sales distribution is well-balanced among the three regions, which each account for approximately one third of global sales. All major regions EMEA (Europe, Middle East, Africa), America and Asia Pacific set new records and contributed to the sales growth.
With 1,041 units the USA remains the largest single market, followed by Japan, UK, Germany, Canada, the Middle East and China.
Thanks to the Huracán model the year 2016 has been the most successful yet in Lamborghini’s history for V10 sales. A total of 2,353 units (up from 2,242 in 2015) of the Huracán Coupé and Spyder have been delivered to customers.
The twelve-cylinder model Aventador increased from 1,003 units in 2015 to 1,104 units in 2016 and underlined its success with the 6,000th unit produced in December 2016.