Lamborghini’s first production car, the 350 GT, was presented at the 1964 Geneva Motor Show. Compared to the GTV, the design underwent a number of technical improvements introduced by the engineer Paolo Stanzani, who evolved the engine - still based on Bizzarrini’s 3.5-liter V12 - so that it could unleash 270 CV. Carrozzeria Touring in Milan instead refined the bodywork so it was more modern than the previous year’s model.

In 1968, Lamborghini extended its range with the elegant Espada, a four-seater gran turismo with front-mounted engine once again designed by the Stanzani-Bertone pair and inspired by the Marzal concept car, another Bertone design. In that same year, the heir of the 2+2 350/400 GTs arrived. Christened Islero, it had a more futuristic line, with pop-up headlights, and it also featured the front-mounted V12 engine.

It was once again the Geneva Motor Show to serve as the venue for the presentation of one of the most iconic Lamborghinis ever, which debuted as the Countach LP500 prototype in the 1971 edition. The name “Countach” comes from an exclamation in Piedmontese dialect that expressed amazement for the shape and sharp lines Bertone had again drawn. It went into production in 1973 with a 4.0-liter V12 as Countach LP400.

In 1973, Lamborghini added a new model to the basis of its offer. It was named Urraco, and it entered the market of rear-mounted engine sports sedans. It was equipped with a brand new, compact 2.5-liter V8 engine to which a more 3.0-liter engine was added in the years that followed. A 2.0-liter engine was also developed for the Italian market.

In 1976, the concept behind the Urraco model was further developed. The car taking its place, called Silhouette, was, in fact, the first mass produced convertible in Sant’Agata Bolognese, even if the company opted for a “Targa” type configuration with removable roof. The engine was still the V8, but its style was a forerunner of solutions to be found in future models.

The Mimran Group acquired the company and, led by enormous passion, offered Lamborghini the support necessary to develop new models and improve its industrial capacity. Lamborghini was highly successful in the marine engine segment under this management, and won many world championships. At the same time, it started to develop the model that was to replace the Countach and lead to the creation of the Jalpa, the new eight-cylinder vehicle. In addition, the SSUV LM002 model that was the precursor of today’s URUS took shape under Mimran’s management.

Lamborghini introduced the Countach 5000S in 1982, and it was a further evolution of the famous supercar, which this time focused on the mechanics. The V12 engine, now integrated with electronic ignition management, rose to a 4.8-liter displacement while retaining the same power of the former 4.0, but with greater torque. The transmission was also revised and the trims and comfort improved.

In 1986, Automobili Lamborghini launched the LM002, which was a forerunner of the birth of the Super SUVs (SSUVs) by about two decades. It derived from the “Cheeta” project, a military reconnaissance vehicle, and at the same time became a luxurious and unstoppable car after deciding to fit it out withe same V12 of the Countach. It had four-wheel drive and breathtaking performance in all conditions. 

After a career spanning almost 20 years, in 1990 the Countach gave way to the Diablo, a supercar destined to make 1990s automotive history. Along with the Diablo, the iconic V12 engine reached 5.7 liters and its speed exceeded 320 km/h. More than 2,900 units were produced, including the Roadsters with sliding roof.

In 1998, Lamborghini became part of the Audi-Volkswagen Group. With the support of the German group, considered an excellence in terms of quality and cutting-edge technology, the Brand of the Bull was able to benefit from advanced resources and technologies and to consolidate its prominent position among supercar manufacturers. The first product was the third series of the Diablo, which had been updated in design and fitted with a 6.0-liter engine.

In 2003, the range doubled with the arrival of an unprecedented V10 car with four-wheel drive by the name of Gallardo. With two seats, compact and offering great performance, it was the ideal heir of the previous Urraco-Silhouette-Jalpa and immediately became a success worldwide. It was also the year of the Lamborghini Centro Stile’s inauguration. This in-house department is dedicated to innovative design that strengthens the brand’s unique and distinctive identity.

The car that continues the legacy of the highly regarded Murciélago debuted in 2011 with the name Aventador LP 700-4. It has a carbon fiber chassis, a new mid-mounted rear V12 engine generating 700 CV and, with its extraordinary performance, it became the brand’s new point of reference as it embodies power, technological innovation and a futuristic design.

In 2015, Lamborghini reached an important goal with “CO2 neutral” certification for its plant in Sant’Agata Bolognese, a result that is proof of the brand’s commitment to environmental sustainability. Lamborghini Polo Storico was formed in that same year. The center is dedicated to protecting and collecting the company’s archive, and to certifying and restoring historical models.

In 2019, Lamborghini inaugurated its new in-house Paintshop, an advanced painting system combining cutting-edge technologies and sustainability. Built for the Super SUV Urus, combining craftsmanship and digitalization, it guarantees top quality and maximum customization options that strengthen the brand’s commitment to excellence and attention to detail.

In 2023 - twelve years after Aventador - Lamborghini presented Revuelto, the first plug-in hybrid supercar defined with the acronym HPEV: High Performance Electrified Vehicle. The iconic aspirated V12 engine combined with three electric motors develops 1,015 CV and offers extraordinary performance with unprecedented attention paid to sustainability. Revuelto is the model that symbolizes a new era for Lamborghini as it is the perfect combination of tradition and technological innovation.