- Ad Personam
- DAS UNTERNEHMEN
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Automobili Lamborghini hosted a unique trio of expressions at The Quail, each in a one-of-a-kind trim to showcase its impressive customization program, Ad Personam.
Every year, the names synonymous with automotive excellence and the most fervent of enthusiasts gather among the beauty of northern California at the most legendary and opulent vehicular showcase, Monterey Car Week.
Automobili Lamborghini, always striving to outdo their presentations year after year, hosted, for the first time worldwide, a unique trio of expressions in custom-created trim to showcase its bespoke configuration program, Ad Personam.
At The Quail, A Motorsports Gathering, patrons stood in awe of the entire collection of models in the distinct “Ad Personam for Pebble Beach Trim.” The group included the all-new flagship Aventador S Coupé and the record-breaking Huracán Performante, joined by the stunning, open-topped Huracán RWD Spyder.
The Aventador S Coupé made its inaugural appearance at the California event swathed in a vibrant orange, Arancio Xanto, exterior, with visible carbon fiber on the roof and full carbon fiber in the lower portions of the vehicle. The interior was clothed in Alcantara and Nero Ade leather, accentuated by orange stitching and inserts. Dianthus rims in matte titanium emphasized the cutting exterior of the Aventador S. Capable of 740 horsepower, the new V12 Aventador S on display also featured a transparent engine bonnet, and in addition introduced a newly improved chassis and rear-wheel steering system with inspiring new aerodynamic design.
For the custom V10 Huracán Performante, which holds the production record at the legendary Nürburgring, a stunning deep green, Verde Hydra, color palette matched with Narvi bronze wheels and bronze gloss livery on the front bumper made passersby turn in awe. The inside cabin, fashioned in black, Nero Cosmus, with Nero Ade Alcantara inserts, features bronze stitching on the steering wheel serve as the idyllic interior complement. A truly stunning configuration for the much-anticipated Lamborghini model, which is currently beginning deliveries around the world.
When it came to the open-topped Huracán Spyder, the rear-wheel-drive example stunned audiences with its silver, Grigio Astarte, styling, coupled with glossy black Giano wheels. An Elegante Interior in Nero Ade leather with brown Terra Emilia contrast color and Grigio Chronus stitching emphasized the unqualified elegance of the car, which shined bright under the Monterey sun.
In addition to these three spectacular cars, Lamborghini conducted private drive experiences at The Quail Lodge throughout the weekend while also hosting VIP and media guests from a suite on the 18th Green overlooking the Pebble Beach Concours d’Elegance. Specially invited guests had the thrilling opportunity to drive the all new Aventador S among the stunning mountain roads of Carmel Valley and also view a commemorative Huracán Performante model on the iconic Pebble Beach Concept Lawn, singled out as the one vehicle to forever alter the concept of speed.
The Ad Personam customization atelier allows any Lamborghini customer to select from an infinite combination of colors and materials, resulting in truly one-of-a-kind marques with wholly-individual characteristics. The rare collection displayed throughout the week elicited interest from a myriad of collectors and enthusiasts and was the highlight of the most revered events in Monterey. To learn more about how to configure your own bespoke Lamborghini, we invite you to directly contact your preferred Authorized Lamborghini Dealer to learn more about the Ad Personam program and our current models.