The Lamborghini Urus number 10,000 has rolled off the line two years from its market introduction, thus marking a new production record. Destined for Russia, this Super SUV is in the new Nero Noctis Matt (black) color, combined with the carbon fiber package and two-tone Ad Personam interiors in black and orange, complemented by carbon fiber components.
Urus was made to unlock any road and any personality. To further give expression to this philosophy, a new color collection was presented for the Super SUV, the optional extra for Model Year 2021 Urus Pearl Capsule. With a two-tone exterior look, it offers ultra-bright pearlescent shades with four-layer paint, in line with Lamborghini color tradition – Giallo Inti (yellow), Arancio Borealis (orange), and Verde Mantis (green), combined with a glossy black roof, rear diffuser, spoiler lip and other details.
In 2019, a paint shop dedicated entirely to the Urus was opened. Like the production line, the new paint shop is characterized by the use and further evolution of the Factory 4.0 model, which integrates new technologies including AI.
Thanks to Urus, the Automobili Lamborghini headquarters site expanded from 80,000 to 160,000 square meters. Manifattura Lamborghini, the assembly line dedicated entirely to the Super SUV, is based on the Factory 4.0 model, which integrates new production technologies to support workers throughout the assembly operations. Manifattura Lamborghini establishes a new production model benchmark characterized by modularity, flexibility, and maximum personalization.
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