NEWS

Driven by its pioneering spirit, Automobili Lamborghini took part in the 2025 edition of DreamHack Dallas, the renowned leading gaming lifestyle festival celebrating Esports.

Lamborghini was the first automotive brand ever to participate, showcasing special activations and leveraging the cutting-edge Web3.0 innovation of its platforms. Through the collaboration with numerous partners, the brand was able to blend its forward-thinking DNA with the creativity of new generations of gamers.

The marque’s presence set an outstanding example for the entire segment.

“This was a bold presence — a clear statement of intent,” remarked Christian Mastro, Automobili Lamborghini Marketing Director. “DreamHack Dallas marked our debut in the gaming festival scene and the start of a new dialogue with a vibrant, forward-thinking community. Automobili Lamborghini brought its dream to life in a new dimension–through performance, design, and digital innovation–aiming to reach new generations and affirm its role as an innovator in the digital world.”