#SinceWeMadeItPossible: introducing Lamborghini Urus

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Lamborghini Urus, the world’s first Super Sport Utility Vehicle, has been unveiled yesterday at Automobili Lamborghini HQ in Sant’Agata Bolognese, in the presence of the Italian Prime Minister Paolo Gentiloni.

The Urus World Premiere took place in the Manifattura Lamborghini, the new factory 4.0, where shaping real masterpieces between skillful craftsmanship, advanced automation and cutting-edge technology is possible. With Urus, Automobili Lamborghini launches its third model and creates a new niche in the luxury segment.

Lamborghini Urus embodies the characteristics of multiple souls, since luxury, sportiness and performance meet comfort and versatility, and it has a suitability for everyday driving in a range of environments. With its best-in-class driving dynamics, unparalleled design, high performance and a surprisingly distinct engine sound, Urus is anything but typical.

Building a car able to open new roads and possibilities is no longer impossible. After all, the Lamborghini DNA is about making the impossible possible.

Discover the new Lamborghini Urus

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