New Flagship Lamborghini Showroom in Bangkok
Bangkok, October 21, 2014: Italian supercar brand Automobili Lamborghini and Thai distributor Niche Cars today officially opened the new flagship Lamborghini showroom in Bangkok. Conveniently located between Suvarnabhumi airport and the Bangkok city centre, the new showroom will provide the Thai market with a refined dedicated floor space for the showcase and sale of Lamborghini’s two model lines, the Aventador and the newly launched Lamborghini Huracán LP610-4. Beyond marking a new milestone in Lamborghini history, the move highlights the long-standing collaboration between the Italian brand and the Thai dealership as they approach 30 years of cooperation in 2016.
Joining Lamborghini and Niche Cars for the opening ceremony today were over 200 guests and VIPs, including some of Bangkok’s top socialites and public personalities. Currently featuring a VIP lounge, a dedicated customer service desk, from 2015 the showroom will act as the only authorised centre for Lamborghini sales and after-sales services in Thailand, while providing additional customer services such as information on the Lamborghini Squadra Corse customer driving experience programmes.
On the occasion of the showroom opening, Automobili Lamborghini Head of Asia Pacific Mr. Andrea Baldi expressed the brand’s continued commitment to the Thai market: “Thailand is a dynamic emerging market for Lamborghini, and over the past few years we have been excited to see a growing supercar culture in the country.” He added: “As our only authorised dealer and trusted partner in Thailand for almost three decades, Niche Cars has been instrumental in representing our brand values and building a strong network of Lamborghini customers across the country. With the opening of this new showroom and the launch of our new model the Huracán, we look forward to carrying on sharing visionary ideas and inspiring customers across the country with our pure designs and cutting-edge technology.”
Niche Cars Managing Director Mr. Vittawat Chinabarramee commented: “Since 1986, Niche Cars has been Automobili Lamborghini’s only authorised dealer in Thailand. Throughout this period, we have sold some of the brand’s most iconic models, from the Diablo to the Murcielago and the Gallardo, and with this new showroom we are now excited to offer Lamborghini’s newly developed Huracán, as well as its flagship model the Aventador. Meanwhile we also remain committed to providing the most exclusive experience to our customers, adhering strictly to the brand’s global standards of sales and after-sales service.”
In addition to celebrating the opening of the new showroom, the ceremony also included the unveiling of the newly launched Huracán, Lamborghini’s latest iteration in the brand’s 51 years of pursuit of iconic models with cutting edge technology. With its 610 HP naturally aspirated V10 engine, the new Huracán can rocket from 0 to 100 km/h in just 3.2 seconds and from 0 to 200 km/h in 9.9 seconds. Leveraging on technological advances such as the Lamborghini Doppia Frizione (LDF), a dual clutch gearbox and the new electronically controlled 4WD system, the Huracán is designed for optimum handling in all driving conditions, offering a truly unparalleled driving experience.